Case Studies
01
4 YEARS OF HIMACHAL GOVERNMENT
On December 27, 2021, Prime Minister Narendra Modi visited Mandi, Himachal Pradesh, to attend the second ground-breaking ceremony of industrial developments and celebrations of four years of the Jai Ram Thakur government in the state.
01 CHALLENGE
We were in charge of the fabrication of 14 stalls/pavilions for various departments of the HP Government at this mega event. Our main challenge was to make each stall look different from the others in a short span.
02 STRATEGY
We allocated responsibilities for the stalls to different departments in our agency. It enabled us to keep track of every detail. The main focus was to systematically follow the theme and purpose of the event.
03 FINAL RESULTS
-
Exceptional Delivery
- Special mention in PM Modi's speech
- Picture of the PM at the sele point set up by us
- Appreciation letters from every department
- Wide media coverage
02
ELECTION COMMISSION, HP
The office of the Chief Electoral Officer, Himachal Pradesh, functions under the overall supervision and control of the Election Commission of India. In 2021 the department conducted the by-elections in the state.
01 CHALLENGE
The biggest challenge was to get voters to register amidst an active COVID-19 wave.
02 STRATEGY
Our goal was to spread awareness about voter registration in each of the 12 districts of the state. We used van activities, canopies, hoardings, banners, print ads and social media, and a famous mascot to generate awareness amongst all age groups eligible to vote.
03 FINAL RESULTS
- Huge registrations of voters despite COVID-19
- Increase in voter turnout
03
SURAJKUND INTERNATIONAL CRAFTS MELA-2020
The Surajkund International Fair showcases the richness and diversity of the handicrafts, handlooms and cultural fabric of India & is the largest crafts fair in the world.
01 CHALLENGE
Set up stalls for HP Tourism with Himachal Govt. as Theme state. Did all round branding using ATL & BTL activities to ensure that it connects with visitors.
02 STRATEGY
With the theme in mind, we made sure to show every element of Himachal. For this, we created an ambience by incorporating the local treasures of the state and highlighted them beautifully. We made sure to use the space wisely and ensure consistency.
03 FINAL RESULTS
- An increased footfall of 16 lakh visitors
- Active participation at the stalls
- Appreciation from the department
- Wide media coverage
04
SJVN PR- 2022 onwards
Incorporated on May 24, 1988, SJVN has seen exponential growth in Thermal, Hydro, Wind, Solar power and Power Transmission.
01 CHALLENGE
To create a powerful public image for SJVN by highlighting the achievements and efforts made towards Stakeholders, Employees, Society, Environment and the Future.
02 STRATEGY
- Identify the target audience — consumers and stakeholders
- Generate awareness
- Attract media attention
- Enhance brand reputation
- Build stakeholder relations
- Inform the public about the latest company news
03 FINAL RESULTS
- Rise in SJVN's stocks from 27.20 in April 2022 to 59.55 in July 2023
- Improved Social Media Presence
- Effective Promotion
- Impactful Media Relations